Not long ago, when I told people my company built software using GIS, people would ask what GIS was. I would tell them that it was mapping things on a computer. Making maps, showing relationships, analysis...
I would get blank stares.
Then Google came out with Google Maps and suddenly everyone was doing mashups, everyone expected mapping to be in everything. This is great becuase it makes it easier to describe what we do. But lousy because we lost our "wow". People just expect it now.
Google Earth and Google Maps have been nice products, but they are visualization toys that don't do much actual data analysis. Google is getting closer to the analysis realm by buying Endoxon, a swiss mapping company that sounds like a pain reliever.
Says Google Operating System Blog:
Endoxon has been working on a technology called "blue", that will work worldwide. "blue is visualized information on the web. blue is the clever linking of a world map server, a search engine and a GIS. blue is a high-quality, comprehensive points- and map server, a virtual worldwide marketplace, a search and services platform. The user can search for information or he can visualize his own collected information. The download of selected blue data onto the mobile phone is possible. But blue is not only a vision. Its reality: Endoxon has been collecting, enhancing and geo referencing worldwide satellite and aerial images for a couple of years now."
One can assume that Google will continue to roll out increasingly complex GIS tools that allow mashups with actual data analysis behind them.
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